TRIAD

TRIAD is a Chilean design agency. Its website brings strategy, graphic design and digital experiences together, giving the visual work space while explaining the people and thinking behind it.

I contributed editorial visual direction, UX/UI and front-end development. The focus was a coherent journey across the agency introduction, services, projects, team and contact.

Headlines, imagery and shifts in scale organise the content. Projects provide evidence of the work, while service and team sections explain the approach behind it.

The experience balances exploration with information. An introduction, a selection of work and an invitation to talk serve different purposes, and the layout gives each an appropriate rhythm.

On mobile, the visual direction continues through a vertical sequence and clear relationships between headings, images and text. Responsive adaptation means more than reducing columns: it requires deciding what is read first and how much space each section needs.

Front-end production turns those decisions into a navigable website. This case shows how an editorial identity can remain consistent from composition to different screen sizes.

TRIAD stays in the collection as complementary work. The captures document the design; the published website provides its original navigation and interactions.