OnTheCo

OnTheCo is a pill pouch company. The brief was end to end: build the brand from scratch and carry it all the way to the website. I owned the whole project, identity, aesthetics, visual system and digital experience, so everything spoke the same language.

I defined the logo, palette and visual system, balancing a pharma-grade sense of trust with warmth. The aesthetic prioritizes cleanliness, order and legibility, key for a health product without feeling cold.

I designed the site UX/UI and layout with a focus on clarity and conversion: direct information hierarchy, simple journeys and reusable components that keep brand coherence on every screen.