Connecting Queenstown

Connecting Queenstown is a tourism marketplace for Queenstown, New Zealand. I designed the whole project, from brand identity to product UX/UI, aiming for a modern platform where exploring and booking experiences feels simple.

I built a strong identity that conveys corporate trust without losing warmth. The brand balances solidity and friendliness to connect with both tourism operators and travelers.

The UX/UI leans into a modern, dynamic interface: fluid navigation, lively components and a visual hierarchy that guides experience discovery and eases booking, keeping the identity present in every interaction.