La Serena Medical Center Branding
2020 · Centro Médico La Serena · Branding
Visual identity design and logo for Centro Médico La Serena. A branding project focused on conveying confidence, professionalism and well-being through a modern and close image.
This was a visual identity project I developed for a new medical center in La Serena.
The idea was to create a modern, professional and easy-to-recognize brand, conveying confidence and closeness from the first glance. To achieve this, I worked with elements related to the area of health, combining a medical cross, a human figure and a sheet that represents well-being and integral care.
During the process I explored different versions of the logo, colors and applications to find a solid identity adaptable to different formats, both digital and physical.
The best thing about this project was seeing how the design went from being an idea on screen to becoming a real brand. Seeing the logo installed on the facade of the medical center and forming part of its identity was one of the most rewarding stages of the process.
This project included the design of the logo, its variations, definition of colors and the construction of a visual identity ready to grow next to the medical center.
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