As a graphic and 3D designer, my goal is to bring visions to life. Recently, I had the privilege of working on a totem advertising project for La Alpina. I meticulously rendered the totem in 3D, adding textures and lighting to achieve a hyper-realistic representation.
This technique allowed La Alpina to accurately assess how the totem would integrate into its surroundings and capture public attention. The result was more informed decision-making and a project that precisely reflected La Alpina's vision.
This experience underscored the power of 3D representation in advertising design, demonstrating how technology and creativity can unite to significantly impact project perception and success.
