OnTheCo – Brand Identity, Packaging & UX/UI Design
OnTheCo was born from the challenge of creating a brand that feels both elegant and understated, yet vibrant and full of life. The design balances minimalism with rich details, where every plant, color, and element was carefully curated to reflect wellness, beauty, and practicality.
The heart of the project is the Pill Pouches: real products designed to be both functional and visually striking. From typography to the floral patterns, every aspect was meticulously crafted to give the packaging a premium yet approachable character.
This same philosophy carried into the website design:
Home Page highlights the brand’s essence with a clean and inviting layout.
Shop Page presents products in a clear, well-organized grid for a smooth shopping experience.
Product Page focuses on storytelling around the pouches, emphasizing features and usability with an elegant structure.
Mobile UI
Special attention was given to the mobile experience. With most users browsing on their phones, the responsive design keeps everything intuitive, easy to navigate, and consistent with the brand’s refined yet colorful visual identity.
Packaging Design
The packaging was designed with precision and intent. Every element on the label was carefully placed to create a balance between elegance and vibrancy. The typography was custom-selected to feel both sophisticated and approachable, complementing the floral and botanical motifs without overpowering them.
This meticulous process ensured that the feel like more than just containers, they become part of the lifestyle experience OnTheCo aims to represent. From the composition of the graphics to the color palette, everything was crafted to make the product stand out as both practical and visually striking.
To bring the vision to life, we produced a tailored photoshoot, capturing the textures, colors, and details that make the final product truly shine.
OnTheCo represents the intersection of branding, graphic design, packaging, and digital design a complete ecosystem where every detail is intentional.
If you enjoyed this project and would like to collaborate on future design work, feel free to reach out or connect with me on
Always open to new challenges and opportunities to bring ideas to life.
