Welcome to the insightful exploration of the rebranding journey for Geovanna's.
In this post, we delve into the intricacies of this transformation, focusing on the graphic design aspects. We will examine how the previous design, which had lost its contemporary appeal and cohesiveness, demanded a rejuvenation to harmonize with modern design trends and industry expectations.
Join us as we unravel the meticulous creative process and graphic design principles that have breathed fresh vitality into the visual identity of Geovanna's. Our journey promises to be a profound encounter with the world of design renewal and transformation.
Old identity
First proposal
The initial rebranding proposal for Geovanna's introduced a dynamic and lively visual identity.
It featured vibrant contemporary colors, modern typography, and visual elements that conveyed motion and fluidity. This proposal aimed to bring a fresh and vibrant look, aligning with the fast-paced beauty and esthetics industry.
The final rebranding proposal for Geovanna's features a distinctive circular design with a central monogram combining the letters "G" and "M" in an elegant manner. A pastel and marbled color palette has been chosen, adding a touch of sophistication and seriousness to the design, significantly departing from the original aesthetic.
This more professional and modern approach reflects Geovanna's evolution within the ever-changing beauty and esthetics industry, bringing a fresh and sophisticated image to the forefront.
New Identity already in real life
In summary, Geovanna's rebranding process has resulted in a modern and professional visual identity that reflects the academy's evolution within the beauty and esthetics industry.
Each stage of this process has been crucial in defining an image ready to meet the challenges and opportunities of the market.
This rebranding signifies Geovanna's commitment to innovation and adaptability in an ever-evolving sector. We look forward to this new identity serving as the foundation for Geovanna's successful future. Onwards with determination.
