Interactive brand experience
Interactive game for Ideal's stand: Rapiditas Memory
- Client
- Ideal · Rapiditas
- Year
- 2026
- Services
- Producción y desarrollo de experiencia interactiva
- Duration
- Activación presencial
- Team
- Pedro Zambrano · producción y desarrollo · Jesús Pérez @gbus.cl · diseño visual
- Tools
- Diseño de interacciónDesarrollo de juegoClaudeWindows
The game in context
The screen stopped being signage and started asking for a hand.
The interaction was designed for a tall touch screen: immediate instructions, generous targets and feedback that can be understood while people and noise move around it.
- 9:16
- Portrait
- Touch
- Input
- EXE
- Delivery
Proof in use
The real preview is someone playing it.
The reel is embedded here so the final behaviour can be understood without leaving the case: scale, speed, touch and context.
Interaction model
The mechanic, in motion
Remotion · 30 fps · responsive composition
Try the loop
Touch first. Explanation later.
This browser reconstruction uses the real card artwork and recreates the essential loop: reveal, remember, match and receive immediate progress.
Playable reconstruction
Memorice Rapiditas
Game production
Pedro Zambrano
Interaction design, game logic, implementation and delivery of the executable for the touch installation, accelerating iteration with Claude.
The problem
There is no lengthy onboarding at a live activation: the interface competes with noise, queues, movement and a person who may only give it a few seconds. The game had to be immediately understandable and run on a vertical touch display.
The approach
I translated Jesús Pérez's visual direction into an interaction system. I defined the reveal, remember and match loop; built clear timing and score states; adapted touch targets to the vertical format; and prepared a standalone executable. Claude supported production as a code iteration tool.
The outcome
The result left the desktop and reached the stand: an experience people could start without external instructions, with visible feedback and a short loop that connected the product to a memorable action.
Results
- 9:16
- Formato
- Touch
- Interacción
- EXE
- Entrega
Pantalla táctil vertical
Objetivos amplios y feedback inmediato
Ejecución autónoma en el stand
From file to screen
The visual language had to become behaviour
Related work
Let's work
