Interactive brand experience
Interactive game for Ideal's stand: Rapiditas Memory
Project facts
- Client
- Ideal · Rapiditas
- Year
- 2026
- Role and service
- Producción y desarrollo de experiencia interactiva
- Format / duration
- Activación presencial
Credits
Tools
- Diseño de interacción
- Desarrollo de juego
- Claude
- Windows
The assignment
From visual design to a touch experience ready for the stand.
Rapiditas needed a short game for a vertical touch display. The visual direction and screens were already defined; the next step was to turn that material into a working system: prepare the assets, connect each state, program the interaction and deliver a standalone Windows executable.
Visual design
Jesús Pérez · @gbus.clInteraction and build
Pedro Zambrano
Game logic, interaction, implementation, testing and Windows executable.
Building the game
The supplied screens became states, rules and feedback.
- 01
Prepare
The supplied screens were separated into reusable interface assets and states.
- 02
Connect
Memory rules, timing, score and touch feedback connected those states into one loop.
- 03
Test
The complete flow was checked at the vertical format and expected touch scale.
- 04
Package
The approved build became a standalone Windows executable for the installation.
In the stand
The final test was the real interaction.
The reel shows the result at its intended scale: a visitor, a vertical display and a game that responds without instructions or technical assistance.
Working build · 30 seconds
The complete loop, before installation.
This capture records the executable in operation: start, memory challenge, feedback and final state. The frame remains fixed so the interface can be read without layout jumps.
Interaction logic
Every screen had a job inside the same loop.
Prompt, choice, error and win were connected as consecutive states. AI coding agents supported implementation and debugging; interaction decisions, testing and final delivery remained part of my work.
Related work
Take this project with you